One of the most ubiquitous elements I have noticed as I walk around the streets of Kyoto is fire. It is expressed in many forms. There are ways and means to avoid, dampen and fight fire if it breaks out. The use of fire in purification rituals and festivals is also a feature. One of the more well known is the spectacular display in August when six large kanji on the hills of Kyoto are set ablaze. From the red fire buckets and extinguishers in the streets, to the ‘Fire’ brand of coffee sold by Kirin, reference to the powerful force of fire is seemingly everywhere in Japan’s ancient capital.